In honor of what was a miserable, cold and dreary weekend here in Birmingham, I’m going to dive into one of my favorite under-the-radar secrets: free tickets to advance movie screenings. Over the years, Sarah and I have seen a lot of movies before they were even in theaters – there have been a lot of good ones, and a couple bad ones – but our highlight was getting to see the last several Hunger Game movies a week early. Oh, and did I mention this is free?!
It works like this: prior to a movie coming out, studios want to build positive buzz around the film on social media and by word of mouth. The only problem with that is that no one has actually seen the movie. Enter advance screenings. Studios have one or two screenings in big cities across North America before the movie opens on the big screen. Codes are distributed, sometimes via local radio shows or contests, and lucky winners or early adopters get to punch that code in online and print out 1 or 2 tickets….